Building on the success of their classic “Homemade is Best” project with Ikea, the now husband and wife team Carl and Evelina Kleiner are back with the “Kitchen Offers” project for the ubiquitous blue and yellow gang.
The Stockholm, Sweden based duo (Carl is a photographer and Evelina is a photo stylist) attempted to show the vast range of kitchen products that you can acquire via Ikea’s current kitchen promo, whereby you get a gift card on Ikea products that is commensurate with your overall kitchen purchase.
While the quality of the kitchen products may be questionable, the beautiful presentation in and of itself is prompting me to show some love and grab a plate set or two…
Client: IKEA
Agency: Forsman & Bodenfors
Art director: Christoffer Persson, Maria Fridman
Copywriter: David Lundgren
Photographer: Carl Kleiner / Mink MGMT
Stylist: Evelina Kleiner
